Recently, Apple was able to command an impressive 42.8% of all smartphone sales within the United Kingdom for the month of October. This of course can be attributed to the release of the iPhone 4S. This was a momentous event for Apple who has not accomplished this since November of 2010. Then Apple again had a majority share of sales as the iPhone effortlessly exceed sales of Android phones. However, this time the share of sales was only 35%.
Many like to also point out that the iPhone 4S did not even get released until the middle of the month. This meant that it really only was on sale for half of the month. In the big picture, Apple’s overall market share showed an increase 2.8% in comparison to the same time last year. This means a total share of 27.8%. As a result, the market share controlled by Android devices dropped from almost 50% to 46%. Given the Apple sales statistics, Apple took their place as second in smartphone sales within the US. RIM, creator of BlackBerry, saw their rating drop to third place.
The majority of sales for Apple’s iPhone 4S were by owners of previous iPhone version. Of the total sales, three quarters of them were by previous iPhone owners. 14% were simply upgrading from the iPhone 4. This is a good sign for the reputation and quality of Apple products given the high rate of return customers.
With the release of the Samsung Galaxy Nexus and Android’ Ice Cream Sandwich, the iPhone 4S is likely to have some stiff competition in the future for their piece of the smartphone market share. With the holiday season upon it, Apple surely isn’t seeing an end to its sales of the new iPhone 4S. Many find the iPhone 4S a perfect holiday gift. If you want to read an iPhone 4S Review then check out Phones 4U where they do a great review of this handset and you can compare packages online.